The new “Marvin” has been introduced to simplify product discovery and exploration for consumers. 


After more than 100 years as a household name, the company previously known as Marvin Windows and Doors, along with its Integrity Windows and Doors brand, will be known simply as “Marvin” moving forward. 


They will offer the same high-quality products under a single brand name, making the consumer experience seamless and straightforward. Now, products are divided into three separate segments for “customer-centric” shopping: Signature, Elevate, and Essential. 


Signature: Formerly known as Marvin Windows and Doors - “Aspirational products”

  • Features the broadest range of product types, styles, configurations, and design options. Include Ultimate and Modern product lines.

  • Signature Ultimate – Ultimate wood and wood-clad windows and doors are available in the widest selection of shapes, sizes, and styles.

  • Signature Modern – Emphasizes simplicity made from a high-density fiberglass material.


Elevate: Formerly known as Integrity Wood-Ultrex - “Focused on beautiful designs, strengths, and price”

  • Offers a balance of creativity, vision, and reality, hitting a sweet spot between differentiated, highly valued features and price.


Essential: Formerly known as Integrity All-Ultrex - “Streamlined, maintenance-free windows and doors that boast clean lines”

  • Offers accessible design with a simplified approach and versatile style solutions with superior strength and durability.


Many homeowners looking to replace windows are doing so for the first time. Marvin aims to create a one-stop shop for both product offerings and education. 


By facilitating the research process, potential customers can easily gather information prior to purchase. Marvin strives to be transparent and helpful throughout all stages of the process.


CEO Paul Marvin says according to the Environmental Protection Agency, “the average person spends 90% of their time indoors, making it more important than ever to consider the role windows and doors play in people’s lives, their connection to the outdoors, and their well-being”.